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Laz Gonzalez

Laz Gonzalez is a Chief Marketing Officer and co-founder of LMG Digital Consultants. He has over 15 years of experience in digital marketing, brand strategy, and helping businesses grow using data. His work focuses on fintech, healthcare, and regulated industries. Laz is skilled in SEO, content marketing, and providing fractional CMO services. He helps businesses achieve measurable growth with innovative and compliant marketing strategies.

LMG Digital’s professional Fintech marketing team collaborates with digital financial charts and analytics on large screens in a modern office, showcasing paid advertising strategies and results

Paid Advertising Strategies for Fintech Companies

Customer Acquisition, Fintech Marketing /

Mastering Paid Advertising Strategies for Fintech Success TL;DR Paid advertising is a critical driver for fintech companies seeking to stand out in a highly competitive market. From mobile-first advertising to influencer marketing and content-driven campaigns, this guide provides actionable strategies to acquire customers, increase brand awareness, and reach underserved markets. Explore how fintech brands can […]

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Illustration of a small business storefront with location pins and a digital map overlay, symbolizing local SEO and online visibility.

Local SEO for Small Business: Boost Visibility and Growth

Local SEO /

Complete Google My Business Guide for Entrepreneurs TL;DR Fintech marketing merges traditional and digital strategies to help fintech brands attract, engage, and retain customers in a competitive landscape. This guide explores the evolution of fintech marketing, key strategies like community marketing and AI-driven campaigns, and how to leverage the proper marketing channels to build customer

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A professional analyzing data on a laptop and large screens, showcasing what is fintech marketing strategies to attract new customers and build brand loyalty

What is Fintech Marketing? A Complete Guide to Strategies

Strategy /

What is Fintech Marketing? TL;DR Fintech marketing merges traditional and digital strategies to help fintech brands attract, engage, and retain customers in a competitive landscape. This guide explores the evolution of fintech marketing, key strategies like community marketing and AI-driven campaigns, and how to leverage the proper marketing channels to build customer loyalty and drive

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Fintech Marketing Strategies in Digital World

Fintech Marketing Strategy: Essential Tips for Marketing Success

Strategy /

Essential Tips for Marketing Fintech Success TL;DR To stand out in the crowded fintech market, companies must prioritize education over promotion, optimize their digital presence for mobile users, build strong communities, leverage influencer marketing wisely, and use storytelling to connect with their audience. While paid advertising can offer short-term gains, the real key to sustained

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