About LMG Digital Consultants
I've Sat in the Meetings
You're In Right Now.
Laz Gonzalez spent 12 years as a growth and marketing executive within regulated financial institutions, then co-founded a FinTech startup, guiding it from inception to funding. He understands the impact of compliance reviews on go-to-market timelines, board expectations during periods of flat pipeline, and the costs associated with a lack of end-to-end system ownership.
Typically responds within 24 hours · Limited to ~3 active clients
Sound Familiar?
If You've Been Here Before, You're Not Alone.
"We hired two marketing directors in 18 months. Neither one could tell me why pipeline was flat."
"The agency promised pipeline. They delivered reports. Our CAC went up anyway."
"I don't know if marketing is working. I can't explain our CAC to the board."
At $1M to $25M in revenue, you have likely tried common approaches. Agencies may have optimized channels without clarifying revenue impact. Advisors may have provided frameworks but were absent during implementation. Marketing hires may have executed tactics without taking ownership of the overall system.
The issue is not that these models are ineffective, but that none are structured to take ownership of your core needs. This leads to consistent outcomes: high activity, low predictability, and board questions you cannot answer with confidence.
How This Model Was Built
Two Careers. One Model That Connects Them.
For over a decade, Laz Gonzalez served as a senior marketing and growth executive within regulated financial institutions. He managed go-to-market planning through compliance review cycles and developed forecast models for board presentations. He understands the significance of LTV-to-CAC ratios for institutional leadership and the consequences of unclear attribution.
He is familiar with the challenges faced in meetings where rising CAC prompts difficult questions, where the board requests dashboards that clearly explain pipeline drivers, and where simply stating "we're executing" is no longer adequate.
He later became a FinTech co-founder, gaining firsthand experience with the urgency, resource constraints, and growth pressures of building a company from the ground up. This unique combination of institutional expertise and founder-level urgency is uncommon and forms the foundation of our model.
LMG Digital Consultants is not an agency that shifted to advisory services, nor a consulting practice that simply added execution. It's a Fractional CMO operator model designed specifically for the $1M–$25M stage, where growth challenges move beyond marketing and become operational issues that standard solutions often fail to address.
What You're Actually Getting
Executive-Level Leadership for Your Growth System.
This is not a channel manager or a strategist who delegates execution. You will have an operator integrated into your leadership team, accountable for pipeline, CAC, and the metrics your board actually reviews.
The engagement aligns with your timeline. Whether you are preparing for a Series B, addressing board expectations, or planning for a scale event, the diagnostic and operating model are structured to deliver board-ready metrics and a defensible growth narrative within 30–90 days.
Budget guidance: This model is suitable for companies with $1 million to $25 million ARR, investing $6,000 to $10,000 per month. If the ROI case is not clear before you commit, we will communicate that in the initial conversation.
What to Expect
See measurable progress within 30 days and a fully operational system in 90 days.
Each engagement begins with the Upstream Diagnostic, a fixed-scope, four-week sprint that identifies key issues and provides a prioritized roadmap before any long-term commitment.
Upstream Diagnostic
Includes a comprehensive GTM audit, funnel and pipeline analysis, KPI gap assessment, and a review of tools, processes, and ownership gaps across the team.
System Build & Early Wins
Embedded operations begin, including CAC diagnosis, pipeline rebuild, KPI framework implementation, and a weekly reporting cadence. Early wins are typically visible within the first 60 days.
Predictable Pipeline
You will have a functioning growth system with a repeatable pipeline, declining CAC, and a team that executes with clarity, enabling you to step back from daily decision-making.
We were executing constantly, but nothing felt predictable. LMG helped us step back, identify what was actually broken, and rebuild our growth system with clear ownership. For the first time, we had visibility into what mattered and what didn't.
Who This Is For
Three Clients. That's the Limit. That's the Point.
Fractional ownership is effective only when focus is protected. At any time, this practice works with approximately three companies, all in FinTech, regulated SaaS, or B2B financial services, at the $1M to $25M stage.
If you are preparing for a fundraiser, navigating board pressure, or working to make your pipeline predictable before your next scale event,this model was designed for that stage.
If you are seeking a vendor, a channel manager, or someone to handle a single tactic, we are not the right fit. We will communicate this in the first call.
Current availability: One client slot is typically open at a time. If the model fits, starting with the Upstream Diagnostic is the fastest path to finding out.
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You're a founder-led FinTech or regulated B2B company at $1M–$25M ARR
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Revenue is unpredictable, pipeline goes flat, CAC creeps, and you can't explain it to the board
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You're preparing for a fundraise, board review, or scale event and need board-ready metrics
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You want results visible in 30–90 days, not a strategy deck you implement alone
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You're willing to give access to data, teams, and decision-making and you want an operator, not a vendor
Ready to Talk?
Stop Guessing. Start With a Clear Diagnosis.
The initial step is a fixed-scope diagnostic, not a long-term commitment. This assessment identifies issues, explains pipeline unpredictability, and outlines solutions. If it is not the right fit, you will still receive a usable roadmap.
Get Revenue ClarityTypical response time: 24 hours · Limited to ~3 active clients