Fractional Growth Operator™ for FinTech & Regulated B2B
Stop Guessing at Growth.
Build a Revenue System You Can Predict.
For FinTech and regulated B2B founders at $1M–$25M who are tired of flat pipeline, rising CAC, and revenue that still feels out of their control. We own your growth system end-to-end, with full accountability for outcomes, not just deliverables.
Typically responds within 24 hours · Limited to ~3 active clients
Why Growth Breaks at This Stage, and Why Most Solutions Fail
By the time founder-led companies reach meaningful scale, growth stops being a marketing problem and becomes an operating problem. Your team is executing. The tools are in place. Activity is high. But revenue still feels unpredictable, and you still can't answer the board's questions with confidence.
Forecasts miss. CAC creeps without explanation. Pipeline goes flat for two months and nobody can say why. Not because effort is lacking, but because no one owns the system end-to-end.
Most founders respond by hiring agencies, adding tools, or pushing harder. That usually adds complexity without creating control. Agencies optimize channels. Consultants deliver decks. Internal teams execute in silos. None of those models are designed to own the system. And when they underdeliver, you're back to square one.
What's missing isn't execution. It's executive-level ownership of the growth system itself.
That's the role we step into. We operate as a fractional growth operator, not a vendor. We take responsibility for the system, align teams and tools around measurable outcomes, and make tradeoffs when needed. When something breaks, there's no handoff. There's ownership.
The Operator Difference
How this compares to what you've tried before
Most growth models are designed to optimize a channel, not own a system. Here's why that distinction matters at your stage.
Channel
Optimization
Executes campaigns and optimizes performance metrics. Accountable to deliverables, not to revenue outcomes. Hands off when the engagement ends.
Advisory
Recommendations
Delivers a framework, a playbook, or a strategy deck. Rarely owns implementation. Accountability ends when the engagement does.
System
Ownership
Embedded into the leadership team. Owns the system end-to-end across acquisition, conversion, retention, and revenue. Accountable to outcomes, not activities.
About the Operator
Built from the inside out. Not from a playbook.
Most growth advisors bring frameworks. Laz González brings 12 years as a banking executive inside regulated financial institutions, plus the experience of co-founding a FinTech startup from zero to funded.
Institutional operator fluency and founder-side urgency are what make the difference for FinTech and regulated B2B companies. He's sat in the meetings you're in. He knows what compliance and legal reviews do to GTM timelines. He's built revenue systems in environments where "move fast" isn't an option.
This isn't advisory from the outside looking in. It's operating from the inside out.
We were executing constantly, but nothing felt predictable. LMG helped us step back, identify what was actually broken, and rebuild our growth system with clear ownership. For the first time, we had visibility into what mattered and what didn't.
Is This For You?
This model only works when there's real alignment at the executive level.
We only work with a limited number of companies at a time. Before we talk, here's an honest filter.
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You're a founder-led business doing $1M–$25M in FinTech, SaaS, financial services, or professional services
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You've built traction, but revenue still feels unpredictable: pipeline goes flat, CAC creeps, and forecasts miss
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Your team is executing, but no one truly owns the growth system end-to-end
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You want clarity, control, and board-ready visibility into what's driving revenue, not more activity or tactics
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You're willing to give access to data, teams, and decision-making. You want an operator, not a vendor.
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You want someone "on call" for day-to-day execution or tactical support. That's not this model.
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You're chasing quick wins or short-term spikes instead of building durable revenue systems
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You're not willing to share data, context, or decision-making with an embedded operator
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You want the cheapest option. This model requires real commitment, transparency, and executive alignment.
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You're comfortable with ambiguity and reactive growth. This model demands clarity and intentional design.
If this resonates, the next step isn't a sales call. It's a clear, direct conversation about whether this model makes sense for where you are, and where you're trying to go.
The Engagement Model
We diagnose first. Operate second. Scale intentionally.
We don't start with long-term retainers or sign-on commitments. We start with clarity, so you're never guessing whether it's working.
Before touching execution, we step back and assess the system as a whole. We examine how demand is generated, how revenue is forecasted, and where predictability breaks down.
- Revenue and GTM diagnostics across acquisition, conversion, and retention
- Funnel and pipeline analysis to identify constraint points
- KPI and measurement gap analysis
- Review of tools, processes, and ownership across teams
You'll know exactly what's broken, why revenue feels unpredictable, and what needs to change. You'll walk away with a clear, prioritized 90-day roadmap. No obligation to continue.
Once there's clarity, we embed. We become your fractional growth operator, owning the system, aligning teams, and driving execution against outcomes that matter.
- Weekly executive working sessions and decision support
- Bi-weekly sprint planning and cross-functional coordination
- System design across demand gen, pipeline, sales enablement, and ops
- KPI frameworks, forecasting, and performance visibility
- Tool stack optimization and integration where needed
A predictable pipeline, repeatable systems, and a growth function that operates like you have a full-time CMO or CRO, without the overhead.
As systems stabilize and internal capacity grows, we shift from hands-on operation to strategic oversight. For companies entering new growth stages, navigating complexity, or preparing for scale events.
- Quarterly planning and roadmap updates
- System optimization and performance audits
- Executive advisory and leadership support
- On-demand guidance through inflection points
Your team runs day-to-day execution with confidence while the system continues to evolve as your business scales.
Ready to Build the System?
Make Growth and Revenue Predictable.
If you're done guessing, reacting, or layering on more tactics, the next step is a clear, direct conversation about your growth system. This isn't a sales call. It's a working session.
Get Revenue ClarityTypical response time: 24 hours · Limited client roster. We only work with ~3 companies at a time.